Today's Product Spotlight is Aveda's Be Curly
™ line. These products are packed with just the right amount of moisture that your curls so desperately need this winter and are also a part of our
Moisture Month 20% off special!
Be Curly™ Shampoo
Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.
- Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%
- wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
- A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences
- Massage into wet hair and scalp. Rinse. For best results, follow with Be CurlyTM Conditioner, style with Curl Enhancer and Style-PrepTM
Be Curly™ Conditioner
Daily conditioning enhances curl, combats frizz and boosts shine on curly or wavy hair.
- Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%.
- wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave.
- A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.
- Massage into scalp and hair after shampooing with Be CurlyTM shampoo. Rinse. For best results style with Curl Enhancer and Style-PrepTM.
Be Curly™ Style Prep
• | Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curl or wave—and control frizz all day long.
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• | Organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair.
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• | Guar bean and plant-derived cellulose help maintain curly styles throughout the day.
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• | Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma.
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- Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft, not “crunchy.” Boosts the effects of be curlyTM curl enhancer.
• | Apply daily after be curlyTM shampoo and conditioner to prepare your hair for styling and protect from frizz.
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• | Work a small amount of product in hands, apply evenly through damp hair and comb to distribute. Do not rinse out.
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• | Style with be curlyTM curl enhancer to intensify curl, fight frizz and boost shine.
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• | To reactivate curls on non-shampoo days, simply dampen your hair and apply. Comb through to distribute evenly—then style. Air-dry or blow-dry with a diffuser. |
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